At La Fête, we know that a brand activation or pop-up isn’t just about creating an event, it’s about creating an unforgettable experience.
In today’s crowded marketplace, standing out requires more than a logo on a wall or a product on a shelf.
It’s about crafting a moment that sparks emotion, builds connection, and leaves a lasting impression.
As a luxury event and brand activation planner based in London, we specialise in transforming ideas into fully immersive experiences that embody your brand’s DNA and captivate your audience.
Whether you’re launching a product, hosting a pop-up installation, or curating an exclusive client experience, our team is here to make it extraordinary.
London is one of the most dynamic cities in the world, a hub of culture, fashion, art, and innovation.
With endless opportunities for creativity, it’s also one of the most competitive landscapes for brands to cut through the noise.
That’s where we come in.
At La Fête, we bring together:
London is one of the most dynamic cities in the world, a hub of culture, fashion, art, and innovation.
With endless opportunities for creativity, it’s also one of the most competitive landscapes for brands to cut through the noise.
That’s where we come in.
At La Fête, we bring together:
A brand activation is more than a launch party. It’s a carefully designed experience that brings your brand to life in front of your audience.
It could be an interactive pop-up shop in Shoreditch, an immersive dining event in Mayfair, or a bold, show-stopping installation at a landmark London venue.
The goal is simple: to create a moment that turns curious onlookers into loyal advocates.
By engaging all five senses—sight, sound, taste, touch, and even scent, we ensure that your audience doesn’t just see your brand, they feel it.
Our Brand Activation Services
We provide end-to-end brand activation planning and management in London, including:
We start by diving deep into your brand identity. What do you stand for? What emotions do you want to evoke? Who are you speaking to?
From there, we craft a creative concept that captures your essence and communicates it in a way that sparks curiosity and conversation.
Whether it’s a weekend takeover in Covent Garden, a fashion pop-up in Shoreditch, or a luxury immersive installation in Mayfair, we design and produce pop-ups that stop people in their tracks.
Every element, from the layout to the lighting, is tailored to ensure your brand is unforgettable.
Launching something new in London? We’ll make sure your brand stands centre stage.
From chic press events and influencer previews to glamorous launch parties, we create experiences that not only showcase your product but also generate buzz, press coverage, and social media impact.
Your flagship store is more than a retail space, it’s your brand’s stage. We design and manage store openings, anniversary events, and seasonal showcases that command attention.
Whether it’s a fashion flagship launch on Regent Street or a bridal designer unveiling on Bond Street, La Fête ensures your brand shines at the heart of London’s luxury scene.
Our signature style, honed through years of planning high-end weddings and events, is rooted in multi-sensory storytelling.
We design activations that invite guests to taste, touch, and immerse themselves in your brand, creating genuine connections that extend far beyond the event itself.
We start by diving deep into your brand identity. What do you stand for? What emotions do you want to evoke? Who are you speaking to?
From there, we craft a creative concept that captures your essence and communicates it in a way that sparks curiosity and conversation.
Whether it’s a weekend takeover in Covent Garden, a fashion pop-up in Shoreditch, or a luxury immersive installation in Mayfair, we design and produce pop-ups that stop people in their tracks.
Every element, from the layout to the lighting, is tailored to ensure your brand is unforgettable.
Launching something new in London? We’ll make sure your brand stands centre stage.
From chic press events and influencer previews to glamorous launch parties, we create experiences that not only showcase your product but also generate buzz, press coverage, and social media impact.
Your flagship store is more than a retail space, it’s your brand’s stage. We design and manage store openings, anniversary events, and seasonal showcases that command attention.
Whether it’s a fashion flagship launch on Regent Street or a bridal designer unveiling on Bond Street, La Fête ensures your brand shines at the heart of London’s luxury scene.
Our signature style, honed through years of planning high-end weddings and events, is rooted in multi-sensory storytelling.
We design activations that invite guests to taste, touch, and immerse themselves in your brand, creating genuine connections that extend far beyond the event itself.
We start by diving deep into your brand identity. What do you stand for? What emotions do you want to evoke? Who are you speaking to?
From there, we craft a creative concept that captures your essence and communicates it in a way that sparks curiosity and conversation.
Whether it’s a weekend takeover in Covent Garden, a fashion pop-up in Shoreditch, or a luxury immersive installation in Mayfair, we design and produce pop-ups that stop people in their tracks.
Every element, from the layout to the lighting, is tailored to ensure your brand is unforgettable.
Launching something new in London? We’ll make sure your brand stands centre stage.
From chic press events and influencer previews to glamorous launch parties, we create experiences that not only showcase your product but also generate buzz, press coverage, and social media impact.
Your flagship store is more than a retail space, it’s your brand’s stage. We design and manage store openings, anniversary events, and seasonal showcases that command attention.
Whether it’s a fashion flagship launch on Regent Street or a bridal designer unveiling on Bond Street, La Fête ensures your brand shines at the heart of London’s luxury scene.
Our signature style, honed through years of planning high-end weddings and events, is rooted in multi-sensory storytelling.
We design activations that invite guests to taste, touch, and immerse themselves in your brand, creating genuine connections that extend far beyond the event itself.
When you choose La Fête as your brand activation agency in London, you’re choosing more than an event planner. You’re choosing a partner who:
Our mission is to create experiences that don’t just impress in the moment—they inspire loyalty, spark conversations, and create an emotional connection with your audience.
Brand Activations in London & Beyond
While London is our home, we also plan and produce destination brand activations across Europe and worldwide. From Milan to Mykonos, Paris to Ibiza, we bring our signature creativity and luxury sensibility to wherever your brand story needs to be told.
Ready to Elevate Your Brand Activation?
If you’re searching for a brand activation planner in London who understands both the art of storytelling and the precision of luxury event execution, La Fête is your trusted partner.
Let’s create an activation that your audience will talk about long after the event is over.
I’m Charlotte Ricard-Quesada, the founder and creative director of La Fête.
After a decade in the world of luxury fashion, working with Dior and Tom Ford amongst others, I made the decision to follow my lifelong passion.
La Fête was born in 2016 because innovative ideas and a meticulous eye for detail provide the perfect foundation for wedding design, corporate event planning and creative consultancy.
The La Fête team brings a signature blend of creative flair and timeless elegance to every occasion — from a small and intimate family party in the John Soames Museum to an opulent large-scale wedding at a Venetian Palazzo.
I am both honoured and humbled to be the recipient of several industry accolades, including Best Wedding Planner at the BrideLux UK (now RSVP) Awards 2022. This is a testament to the hard work of my team, and the care we bring to each event, no matter its location or scale.
Charlotte Ricard -Quesada
I’m Charlotte Ricard-Quesada, the founder and creative director of La Fête.
After a decade in the world of luxury fashion, working with Dior and Tom Ford amongst others, I made the decision to follow my lifelong passion.
La Fête was born in 2016 because innovative ideas and a meticulous eye for detail provide the perfect foundation for wedding design, corporate event planning and creative consultancy.
The La Fête team brings a signature blend of creative flair and timeless elegance to every occasion — from a small and intimate family party in the John Soames Museum to an opulent large-scale wedding at a Venetian Palazzo.
I am both honoured and humbled to be the recipient of several industry accolades, including Best Wedding Planner at the BrideLux UK (now RSVP) Awards 2022.
This is a testament to the hard work of my team, and the care we bring to each event, no matter its location or scale.
Charlotte Ricard -Quesada
We’ve answered some of the most commonly asked questions here. If you can’t see the answer you need, please don’t hesitate to get in touch. We’ll be happy to help.
Yes. Creating unique, personalised concepts is the cornerstone of our service. During the detailed briefing process, it’s our role to help you define a vision which achieves your goals and makes a lasting impression on your guests.
Every element of your event, from the couture styling to top-tier entertainment, is then meticulously curated to align with that creative vision.
It’s tailored to your preference. You may want a hands-on role, or you can ask us to manage everything independently. Your level of involvement can be as detailed as you wish.
We shall update you throughout the process, and will always seek approval for major decisions.
We have an international network of top-quality suppliers and vendors — from renowned musicians and performers to sommeliers and Michelin-starred chefs.
Each new vendor is meticulously researched and vetted for premium quality, reliability and alignment with your vision for the event. Only the most outstanding in their field will be chosen.
Communication is critical. We act as the liaison, maintaining regular contact with vendors throughout the planning process and the event itself to ensure coordination and adaptability.
Yes. We will secure favourable terms with premium vendors while protecting your interests at all times. We clarify the scope of the service, pricing structures, timelines and deadlines to avoid misunderstandings or hidden fees.
We identify potential risks, preemptively address the logistical challenges and develop thorough contingency plans. Nothing is left to chance. We build buffers into timelines, prepare backups for every eventuality, and we carry insurance policies for major risks.
On the day itself, our on-site team is there to handle any last-minute adjustments, and will solve any problems swiftly and discreetly with no disruption to the event’s flow.