Since opening our doors in 2016, La Fête and Charlotte, have been behind some of the most prestigious black-tie and brand-led events in London and across Europe. From unforgettable influencer product reveals to curated boutique store openings and creative brand dinners, we specialise in crafting moments that not only celebrate your identity, but elevate it.
In a world where attention is currency and experiences drive engagement, your brand activation needs more than just a beautiful venue and a photo backdrop. It needs theatre. Storytelling. Emotion. It needs La Fête.
Why Brand Activations Matter
A successful brand activation does more than launch a product or unveil a space, it creates emotional connection. It’s a chance to turn your guests into fans, and your fans into brand advocates. Whether it’s an exclusive press dinner with a Michelin-starred menu or a high-energy in-store performance with surprise celebrity appearances, the event must speak your brand’s language fluently , through every detail.
At La Fête, we create immersive experiences designed to showcase your values and capture your audience’s attention from the moment they arrive.
What Sets La Fête Apart
La Fête is synonymous with luxury. From creative consultancy to seamless execution, our signature planning service ensures that every element, creative, logistical, and operational, is handled with precision and flair. We collaborate with top-tier designers, stylists, chefs, and entertainment agencies to deliver events that are both strategically aligned and visually unforgettable.
Our track record speaks for itself: four flagship events for Hackett London on Regent Street, live music activations with Black Rabbit Projects, product launches for Faconnable and By Rotation, and luxury collaborations with brands including GQ, Ancestry, and Pronovias.
Whether you’re hosting 50 high-net-worth guests or orchestrating a 500-person campaign reveal, we manage it all, with complete discretion and an uncompromising commitment to excellence.
The La Fête Approach to Brand Activations
- Strategy First
We begin with an in-depth consultation to understand your brand DNA, key objectives, audience profile, and KPIs. From there, we co-create a unique concept that blends brand storytelling with sensory design.
- Creative Concept Development
Every detail is a brand touchpoint. From colour palettes and floral design to live performances, lighting, and interactive moments, we ensure the look and feel is an extension of your brand’s identity, elevated.
- Location Scouting
From iconic London rooftops to secret garden courtyards and heritage venues, we handpick exceptional spaces that enhance your narrative. Every venue is vetted for logistics, flow, guest experience, and visual impact.
- Entertainment & Experience Design
Whether it’s an intimate DJ set or a fully choreographed musical performance, we design entertainment with purpose, ensuring every guest is immersed, engaged, and inspired to share.
- Guest Experience & Hospitality
From champagne receptions to curated menus and concierge-style service, every guest is treated like a VIP. And with your own dedicated planner onsite, you can enjoy the event stress-free.
- Content & Visibility
We build in brandable moments for social sharing, PR coverage, and influencer engagement, ensuring the experience lives on well beyond the event. Our activations aren’t just memorable; they’re measurable.
Your Event. Our Expertise. Unlimited Possibilities.
Whether you’re a marketing director planning a seasonal campaign, a founder launching a new collection, or a luxury brand looking to strengthen customer loyalty, La Fête brings unmatched experience, creativity, and care to your project.
Our past work includes:
- Product launches and retail activations for Hackett London, Minimus, Pepe Jeans and By Rotation
- Brand dinners and press events with GQ and W. Icons
- VIP experiences for global heritage brands and modern disruptors alike
Let’s Plan Something Unforgettable
If you’re ready to create a brand activation that turns heads, wins hearts, and sets new standards, get in touch with us. At La Fête, we don’t just plan events, we design moments that move people and build legacy.
Contact Us to start the conversation.