A couple of weeks ago, Pantone’s new colour of the year was unveiled: Greenery. I must admit that initially, I wasn’t very excited about this colour and how it could be incorporated into my business. However, giving it some thought and writing this blog, I believe that it’ll be a breath of fresh air for the events industry.
Greenery stands for beginnings and resolutions as well as the outdoors and the environment. Now we all know about eco-friendly ideas, programs and even events nowadays that are eco-friendly or have elements of this; but I believe that the true attraction to this colour is it’s connection to nature and our desire to incorporate natural elements more and more in our work and life, especially in events of our life.
Greenery also fits in with the various floral trends of the moment, whereby more and more leaves and foliage are used just as much, or even more than flowers. The Pantone colour of the year can also be a great pairing colour, being omnipresent, it is also the perfect hue to blend other stronger colours such as metallics, deep autumnal tones, brights, pastels and of course neutrals.
Greenery calls to mind a series of words such as refresh, revive, restore, renew, rejuvenate. All these are fresh beginnings of things we already know, a new look on life. I truly believe that Greenery will be an interesting colour to work with this year, incorporating it into design elements, the styling of events and overall planning.