Hiring a wedding planner is a difficult task, but equally one of the most satisfying. This could also extend to event planners in general, but the nature of a wedding and the intimate, symbolic act of getting married makes it that more essential to get it right.
Many brides choose to plan their own weddings, for personal reasons, budget reasons or simply because they think they can handle it. I can’t stress enough how important it is to get external help of some kind, whether it’s a professional wedding planner, app (such as the La Fête Planner) or a reliable and efficient family member/friend. So many things add up, details that you never could have imagined would come up and that can make the lead up to the wedding and the big day filled with anxiety. If there’s anything I know, it’s that a bride deserves to enjoy her special day without a care in the world, savouring every instant, and not fretting over whether there’s enough champagne and canapés for all the guests. Even though I’m a planner, I took the decision to hire two wedding planners: one for each of my destination ceremonies in Spain and France. I know both places like the back of my hand and speak the language, which is an undeniable advantage, but I wanted in a way to ally myself with local planners who can more easily coordinate the festivities and allow me to truly cherish both occasions.
The key thing for me when choosing a wedding planner was connection: did these people get who I really was? Did they also understand my fiancé? Would they be okay with the fact that my role would be hands on, creative and very decisive, meaning that their habitual creative input would take a backseat to mine? Fortunately, I found two wonderful women who understood exactly what I was after and provided me with the best curated options for us, advice, administrative and logistical details, as well as local knowledge that I could never have come across had they not informed me of it.
Efficiency isn’t the only criteria. Sure, it’s an important one, but feeling at ease enough to be brutally honest and being able to joke, as well as being serious is essential. This person is accompanying you on a major day of your life, they need to know your likes and dislikes inside out. You need to be comfortable enough with them to share concerns over the number of toilets at the venue to allergies, general worries, etc. I understand just how important it is to get right as I’m in the process of wedding planning right now, especially with two destination weddings, as you can’t have a coffee appointment or catch up with your planner whenever you feel like it. That’s why you need to trust your planner, but simultaneously don’t be afraid to question anything: you know yours and your partner’s needs better than anybody. Ultimately, it’s about striking the right balance of trust; communication; honesty and compatibility. Just like with your partner!
As this is my first blog post, I thought that I might start with an easy one; why I decided to become a planner. People often ask me why I made this career choice exactly one year ago, and I will explain it to you too in this post.
Growing up in Geneva, Switzerland as the eldest of two daughters, I always loved being in charge. I always wanted to boss my sister, my dog and even my parents around. Let’s say that I am naturally organised and a little bossy. As soon as I passed my Baccalaureate I wanted to move to a big city and being half British, London was an easy move. I moved here at 18, to study Marketing Communications, and after a successful Bachelor moved to Florence, Italy to study a Masters in Fashion Merchandising and Management. Yes, that’s right, I was aiming to have a career in Fashion, which I did.
Whilst I was studying in Florence for a year, I wanted to make sure that I would get a job ASAP upon my graduation. In order to ensure this, I had to get an internship or job part-time during my studies. This is when I met Valentina, who was running her own wedding planning business in Florence catering for the whole of Tuscany. We quickly got along and started working together on evenings and weekends. With her, within 6 months, we organised 3 weddings, each one very different in size and style. Little by little, after each wedding, I was aching for the adrenaline of the next one. The fact that you help create unforgettable memories – I was hooked on organising and planning events!
When I graduated, I got offered a position in luxury fashion in London and moved back here. I forged myself a strong career in Fashion Merchandising for 6 years, however, I continued to organise family events and weddings as a hobby, always thinking that one day I would maybe take the jump. That day finally arrived exactly one year ago, early February 2016. I left my last job in luxury fashion with no particular plan in mind, only with one big question: is now the moment to change my career?
After a couple of months reflection, I decided to take the plunge! Having no dependencies, except for my dog, this was the time to do it! I put together a business and financial plan, set out to create my website, my App (which will be launching end of April 2017), all of the financial, legal, insurance, trademark and all other aspects involved in creating your own company. After a lot of hard work and dedication, I can honestly say that I don’t regret a thing. It was the best decision I ever made! I am now, not only my own boss but also in a job that fits who I am and my motivations. I can put to work my natural talents and most importantly help you create unforgettable memories and bring your dreams to life!