So, some of you may or may not know that for the past three months, I have been doing a consultancy at Glamour Magazine as Project Manager of the Glamour Beauty Festival 2017. It was held on the 11th & 12th March at the Saatchi Gallery in Chelsea, London and was an amazing array of all types of beauty brands. If you weren’t able to make it this year, you should definitely consider it for next year!
I started the consultancy freshly back from my Christmas trip to Russia and Uzbekistan (which you know all about), and started working from the Glamour headquarters in Mayfair alongside the Editorial and Advertorial teams, and more importantly supporting the Events Manager. My role encompassed several aspects, of which liaising with the exhibitor brands to make sure that their social media promises would be completed, etc. Brands included Nars, OGX, Ghd, Redken, Elizabeth Arden, Pixi, Marc Jacobs Beauty, Laura Mercier, Elegant Touch, Eylure, Nails Inc, Fresh, Garnier, etc.
After two months of preparation, the weekend was finally here! That Friday afternoon, I joined the team on-site at the Saatchi to help troubleshoot any issues, meet with the representatives of each brand (with whom I had been emailing for two months), and familiarise myself with the layout ahead of the hectic weekend.
Saturday morning, I woke up at 7am and was on-site by 8am, nervous and excited I hadn’t been able to have breakfast (I generally can’t eat much on event days) and made my way to the venue. It was so exciting to think that in 90 minutes we were opening our doors to the Glamour readers and letting them enjoy what we had all worked so hard towards. OGX, who were hosting the braid bar, very kindly offered to do my hair on both days, so I was lucky enough to get my hair styled in boxer braids for the Saturday just before the doors opened. Armed with my ear piece and radio, I was ready to do my job. The day went by in a flash! From the moment that the doors opened, until they closed, we were all busy directing readers, recommending areas to visit, troubleshooting minor issues, and getting all promised social posts created. On my way home that night, I checked my phone and saw that I had walked a total of 12km and climbed 52 floors! Would you be surprised if I told you that I slept like a baby?
Sunday morning, my alarm went off so much earlier than I would have wanted, but hey, it was Day 2, and the last day! So off I went to the venue, enjoyed having my hair braided by OGX again, this time in a Dutch crown style, plugged my radio in, and got to a start. With everyone having experienced Day 1, Sunday was a lot easier as everyone was aware of what they had to do and what was to be done. I also had the pleasure of hosting some of my friends and family on Sunday morning, taking them around the Festival to enjoy all the lush treatments. By the end of the day, we calculated that we had received 3’705 attendees through the doors, and everyone agreed that it was a massive success!
With my consultancy coming to an end, I reflect on this experience very fondly. I have gained so much experience in larger scale events, have learnt how the Publishing world works, and have gained some amazing new friends. Thank you Glamour for this amazing opportunity!